Tips On How to Make Yourself Memorable When Generating Small Business Leads

Do you remember the last time you went to a networking event or met with a group of other small business owners to improve your small business networking? Chances are you met a handful of people and came away with business cards or other identifying content. How well did you remember the faces and conversations that went with the names? How easily could you recall the business of an individual you met by their face and story alone?

The last thing you want to do is become one of those faces or business cards that leave absolutely no impression once the event is over with. No matter how well you think you captivate their attention while you’re speaking to them there’s a good chance that if you’re not branding yourself properly and making a memorable impression, those people you meet at small business networking events and groups aren’t going to remember you. Here are some tips on how to make you stand out and be memorable (in a good way) when networking with other business and industry leaders.

Be Distinctive – You don’t need to dress like a clown but a brightly-colored tie, a unique piece of jewelry, good cologne or even a certain grooming style can make you stand out in the memory of business partners in a good way. You certainly don’t want to only be remembered because of your hairstyle or scent but those are excellent memory triggers that mark your encounter with a great big flag. Don’t be outlandish to achieve this, but don’t let yourself blend with the crowd.

Be Engaging – It’s very important that when you network with others in order to build relationships that foster business leads, you need to stay engaged. It’s obvious when you don’t vest yourself in the conversation so make sure you listen well, respond promptly, maintain eye contact, etc. If you’re truly present and accounted for mentally then you will stand out among the other people who are trying to “check out” early.

Carry the Conversation – Never let a conversation be one-sided. It’s important to listen to the others while you’re focusing on small business networking and fostering a foundation for a future relationship but don’t just nod and smile. You need to do your share of carrying the conversation so ask thought-provoking questions. When you do this, you will undoubtedly stick out as one of the more engaging individuals. Your name, your face, your business and your interests will stick in the minds of those business owners when the day is done. Make an effort to take a genuine interest in the business owners around you.

Reinforce “You” with Keywords – The people you network with will be meeting a lot of people – that’s the nature of being a business owner. They won’t remember long descriptions of what you do so you need to break it down to a few key things about yourself. Name, Company name, Business, Product and Location. Use various points frequently and you’ll be easier to remember – like “Joe the Barber from Soho”

Contribute to the Group Conversation – Everything about you is important, and you want eyes on you but you can’t take the spotlight. Don’t hog the conversation, just join it. Think in terms of the power of words and choose what you say carefully. Saying one smart thing in front of the group will make you more memorable than 15 minutes of semi-conscious chatter. Create value for others and you create value for yourself.

You have to sell yourself just as hard as you sell your products. When you’re involved in small business networking for building business leads you need to approach those business owners like you’re making a sale. This is your brand, and your brand is more than just a logo. It’s an experience. If you focus on selling a memorable experience rather than a snapshot then you up the chances of creating a memorable experience. You are your business, so make an impression that won’t be easily forgotten.

Small Business Lead Generation and Why It Works So Well

Small business lead generation is one of those things every small business owner talks about but doesn’t really know how to do properly. This is a shame, because using lead generation for a small business is one of the easiest ways to increase revenue and make more profits. It does take some work, but the concepts are so simple any business can start the process right now and begin to see more sales in a matter of months.

Effective Small Business Lead Generation

Here is why using the lead generation approach is such a powerful strategy and why every small business should use it.

1. It sets your business apart from all the others in the same market. Being different to your competitors is essential if you want to be a success, and concentrating on the lead-generation approach will do just that. Most business don’t actually concentrate on getting leads, even if they say they do. They actually concentrate on making sales, which means trying to sell to a prospect immediately. Effective lead-generation means getting a lead, and then building a relationship with that prospect over time. This could be weeks or months, but it almost always leads to more sales in the long term.

2. To follow on from the point above, this strategy of looking at the long term is one of the best things you can do, because your prospects often don’t want to buy from you just yet, and when you try to make the sale immediately, they tend to walk away. Building a relationship means your prospects don’t buy from you when you want then to, but when they want to, and that makes the whole process smoother and more pleasant for everyone.

3. You have more chances to close the sale. This is something most small business owners never understand, but by concentrating on building a relationship you actually get many more chances of actually selling something.

So how do you start to build a relationship with your prospects? You simply give away something for free (a free report with good information, or perhaps an entry to a competition) in return for the prospect’s contact details. These should include email, postal address, phone and even fax. Email is the best of these, because it’s so quick and personal.

Be The Expert

In most cases the free report is the best way of collecting prospect’s details, because it has the added advantage of making you appear the expert in your market as well as starting to build the relationship. Once you have the contact details, you simply keep in touch with your prospects, giving them more information and sometimes telling them about the stuff you have for sale. Essentially it’s a numbers game, and a large percentage of people will buy from you when they’re ready. The great thing about this method of making sales is that most small businesses won’t try it, and that puts you right at the front when it comes to making more sales in the long term.

As I said, it does take a bit of work to put into practice, but the rewards are huge.

Small Business Leads to Keep You Going and Growing

You are reading this today because you have made a conscious effort to develop and maintain your business or perhaps you are not yet in business and you are doing some preliminary research. You want to know what it will take to find new customers.

You have likely looked into Yellow Pages advertising. Incredibly expensive is it not? Perhaps even radio, television or newspaper advertising has crossed your mind. After all, these are viable and time tested methods to explore markets and drive new business right? They used to be. Not anymore.

A search engine on the internet has led you to this article. You found it. I did not go looking for you. I strategically placed this content where I knew only those I cared to reach would find it. I find it odd that business owners with real capital and extensive knowledge in their markets would just poke around in the dark in an attempt to bring in new revenues. They do this because they do not know any better, not yet.

I understand internet marketing. I have made that pretty obvious just by being exactly where I needed to be in order for you to find me. I truly believe that business owners like myself need to take control of our marketing platforms. In your case, no one knows your business better than you do. If you want quality, qualified and ready to buy prospects to talk to every every day you need to fully grasp and understand one rule.

“The right prospect, at the right time and the right place is looking for you.” Your absolute best prospect is the one looking for you. If you are putting generic ads out there hoping to come across the right customer that is like throwing your net out to sea. Be a lighthouse instead and bring your prospects to you.

If you have purchased leads before you have probably done so with good intentions. The decision to purchase leads usually comes at a time when a marketer, salesperson or business owner has hit a wall. Tired of trying to convince people to become prospects the natural next step is to find a way to cater to the “searcher”.

As a result of this niche naturally developing on its own there is a huge surplus of websites selling leads. Lead purchasers from all walks of life and all lines of industry are buying up leads based on the premise that they are not in the marketing business so they should just let someone else do the prospecting leaving the business owner to close sales in his/her area of expertise.

The problem with purchased small business leads is that they are rarely exclusive to you. They are often sold to more than one small business. You end up paying to talk to your competitors prospects! That is insane. Especially when purchasing leads at a premium.

If you want to get ahead and stay there you need a dynamic approach. There is some setup time and a little financial investment involved in setting up your own private lead generation system online. It is worth so much more than you will ever put into it though because you will own and control this system online.

Your next step towards lowering or completely eliminating your marketing expenses while increasing your enjoyment and revenues at work begins with taking control of your small business lead flow

Jean-Marc Begin

Small Business Lead Generation Web Sites

Everyone is familiar with e-commerce web sites where people can make purchases through a shopping cart and a check out area. There is another style of site that might be useful for local small businesses. These are called lead generation or business development web sites, and it is particularly effective if the product or service offered has a high ticket price, like real estate sales, for example. Also, if the long term value of the customer is high because the customer needs to use the product or service many times over a long period, then this type of business would benefit from having one of these as well. Examples of this case would be a local chiropractor or dentist.

These sites can work in conjunction with the small business owner’s regular site, which might feature the name of the business the URL in many cases. So having a lead generation web site is not an either-or situation, and the small business owner can have a couple of web sites working for him. The lead generation site might have a URL that is general in nature, like “San Diego Dentist” for example rather than name of the business.

Many small business owners are intimidated, however, with the price of having a web site built for them. This can easily cost from $2,000 to $8,000. Unless your enterprise is gushing money, that can be a hard pill to swallow for an individual real estate agent or other small business person.

Pay-per-click advertising can be used to bring in web traffic, but these types of sites work best with generic traffic that comes from search engines which is of course free, if you know how to get this traffic. So this means that the web site developer needs to really know something about search engine optimization. A lot of site developers will say they know what needs to be done, but most have little experience with actually getting onto the first page of search engine results.

If you do succeed in generating traffic then bona fide leads and real prospects need to be developed. The technique here is to interest visitors in the offer such that they will sign up on an email list to get more information about the products or services. A series of automatic emails is then sent to the prospect giving solid and useful information that the prospect can actually use. This helps build trust and a relationship between the prospect and the small business person, hopefully leading to sales.